Research Services
Which service are you looking for?
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Consumer & Market Research
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Mystery Shopping & Experience Audits
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Competitive & Strategic Research
This research supports decisions related to understanding consumers, strengthening brands, and identifying market opportunities.
This research supports decisions related to improving customer experience, service quality, and shopper performance.
This research supports decisions related to competitive positioning, pricing, usability, and market entry.
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Consumer & Market Research
Consumer attitudes and behaviour analysis
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Examines how consumers perceive, evaluate, and interact with products, services, and brands to inform marketing, communication, and experience strategies.
Desk research and secondary data analysis
Synthesises existing data sources, industry reports, and market information to inform early-stage strategy, validate hypotheses, and provide contextual grounding.
Brand and media research
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Assesses brand performance, brand perception, and media effectiveness to support decisions around positioning, messaging, and campaign evaluation.
Market and category analysis
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Analyses market structure, size, trends, and dynamics to support strategic planning, prioritisation, and investment decisions.
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Mystery Shopping & Experience Audits
Customer journey and experience evaluation
Evaluates end-to-end customer journeys to identify pain points, service gaps, and experience inconsistencies across touchpoints.
Shopper insights and mystery shopping studies
Assesses in-store and service interactions to benchmark performance, inform training needs, and enhance service delivery.
Competitor experience comparison
Compares customer and shopper experiences across competitors to identify best practices and differentiation opportunities.
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Competitive & Strategic Research
Competitive analysis and mapping
Identifies key competitors, value propositions, and market positioning to support strategic focus and competitive differentiation.
Pricing and usability research
Examines pricing perceptions, value sensitivity, and usability issues to inform pricing strategies and product or service optimisation.
Market entry and feasibility research
Evaluates market attractiveness, competitive intensity, and contextual risks to support market entry and expansion decisions.
Tools & Capabilities
My research approach is supported by a structured set of techniques and analytical frameworks designed to ensure rigour, clarity, and actionable outcomes.​​
Research Techniques
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Primary and secondary research, mystery shopping design, customer journey mapping, usability testing, qualitative and quantitative analysis, insight synthesis.
Analytical Frameworks
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Competitive benchmarking, SWOT analysis, thematic analysis, market and category frameworks, pricing and positioning models.
Digital & Research Support Skills
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Online research tools, structured data analysis, documentation of insights, and clear research reporting for stakeholder decision-making.